The design of your B2B website is critical. Have you ever been in a discussion where you could tell the other person wasn't paying attention? Better yet, have you ever lost interest in a conversation and wished the other person would stop talking and leave?
Typically, it is one of two things:
• You're fixated on another issue.
• You are uninterested in what the other individual has to say. The same thing happens on your website. That is why it isn't as effective as it could be.
This article discusses how a certain attitude toward website design could increase B2B conversions over the next quarter.
Here are the following examples of B2B Website Design Best Practices That Work:
1. Stryve: Use a consistent and strategic brand style:
Your product is the story and identity you show the public to differentiate your company from competitors. You used that branding style consistently across all your assets, especially your B2B web design. It helps to deliver a strong message to your audience and boosts brand awareness, recognition, and recall.
Consider Stryve's B2B website. It shows off its quirky personality on its webpage with a brilliant website color palette and a custom font that conveys a professional image and that they're easy to work with.
2. Acme – Functional Minimalism:
Acme is an excellent example of this B2B theory, trying to improve its user experience with a minimalistic approach to increase readability and reduce load time. If there is less information on a site, each component gets more attention.
What is equally impressive about Acme's minimalist website design is how it becomes more intuitive and robust as the user interacts with the page and navigates the site. Subtle vertical lines divide the web homepage, with each section linking to an interior landing page. The cursor then reconstructs and animates the background, creating new imagery to show users where they will land after clicking.
3. DoneDone: Use visuals:
A fantastic B2B website design What your company does should be communicated with compelling website copy, visuals, and illustrations.
These allow users to see the product in action, support the copy's points, and make the pages more engaging. The B2B website design by DoneDone is a great example of this. It uses visuals and illustrations throughout its webpage and a video that sums up its business model at the top.
Another video demonstrating some of the product's features can be found by scrolling down.
4. Reputation Squad:
Organizational online success is dependent on reputation management. Companies needing help to see what their customers say about them may miss critical improvement opportunities.
With a responsive monitoring system, Reputation Squad assists businesses in tracking their online reputation. Scrolling through their website design gives the impression that they are operating in the future; backgrounds move and shift as you scroll down the page, and the content is organized in a way that makes it easy to view, read, and contextualize.
5. Best Buy: Make navigation simple:
The simpler it is for your web users to find relevant information, the longer they stay on your site and the more likely they will purchase something. Your web design company Chicago should be well-organized, linked, and labeled so that visitors can get to where they want to go with a few clicks from the homepage. This is also beneficial for Search Engine Optimization.
This is especially true for B2B e-commerce websites. For example, Best Buy's website needs to prioritize and organize information using visual text and design features. The essential copy and images are the ones with the largest sizes.
6. Grammarly - Define Your Value Proposition:
What services do you offer? The viewer should be able to comprehend the organization's goals and how it will produce right away. Rather than excessive efforts to motivate buyers, concentrate on addressing how your organization will provide solutions, as Grammarly does. External Link does on their homepage and throughout their website design.
The headline at the top of the site's homepage provides sufficient detail to clarify the firm's business model, and the call-to-action click tells the user what to anticipate when they press.
The homepage also includes helpful animations demonstrating how Grammarly’s product benefits the end user.
7. VineBox: Minimalist design keeps things simple:
When creating a website with help of web designer Dubai , you may be tempted to bombard the visitor with everything you've got. Do not do that. A minimalist design, in which you only show the user the essential information up front, is frequently recommended for B2B website design.
This way, the information is filtered for them, and they know what is being offered without becoming confused. Furthermore, the fewer elements you use, the faster your page loads, the higher your engagement, and the better your basic SEO.
VineBox is a great example of a minimalistic B2B website design, with only a few words of copy and a large "Shop now" button.
8. MacDon:
MacDon, an agricultural equipment manufacturer, used Liferay DXP to make its dealer portal more mobile and user-friendly. It created a new web design Chicagoand a self-service platform for its corporation, Westerly Parts, to boost profits. Continuing to work more closely with its 1,000plus dealers, the firm has since raised online payments by 50% while and save IT resources and developing better flexibility and a better user experience for its distributor eco-system.
9. Hunch: Include testimonials in your copy:
Testimonials demonstrate to prospective customers that you have satisfied similar customers and increase your credibility.
Hunch's B2B website design incorporates testimonials into each feature on its homepage, and each testimonial is authenticated with a company name, photo, name, and position.
Also, remember that these are all testimonials from high-level positions—a CEO, a Global Manager, a Performance Specialist, and others. This is by design, as these individuals reflect the target audience Hunch is attempting to reach.
Conclusion:
B2B sites, like any effective piece of digital communication, should always be designed in a customer- or audience-centric manner. It is built around visitors' needs using the platform from the home page onward. Here are some top B2B website design best practices to remember.
