A new business already has lots to tackle if it enters a competitive industry. Almost 64.6 % of the world's population is online. That means having a solid online presence is a must. You can achieve this if you have the right SEO expert to guide you. After all, the SEO landscape in Singapore is as dynamic as anywhere else. One needs to know threats and opportunities to climb up the Google rankings. For instance, 2023 trends suggest leveraging AI content for personalization and optimization. On-page optimization has become critical as the search engine behemoth harps on improving user experience. Updating website content and blog frequently with the most coveted keywords and topics is also necessary because content velocity and the topic's authority are the mainstays.
Amid this, another reality is the expected decline in click-through rates (CTR) gained organically. Google gives most of the answers on its results page, eliminating the need to visit a site. It has already been doing rounds that mobile website versions will become more critical. Absorbing all these details to implement key strategies is a tall question, especially when your focus is on something else. When you hire a search engine optimization service, you can rest assured that they take care of everything to expand your company website's digital footprint for its unparalleled growth.
For instance, you must have heard about AI's role in optimizing search engine content. ChatGPT is on everyone’s mind for cost-efficiency, unmatched productivity, and quality. As a startup, you may need more time to leverage this new trend to figure out the best ways to integrate it with your content creation efforts. But SEO experts have all the tricks. Let’s understand what they say about this.
ChatGPT’s SEO strengths from the eye of an SEO expert
You can feel tempted to use this OpenAI tool to create informative content. But it requires you to feed an outline for context and coherence, which your SEO agency can manage exceptionally well. They can also use it to analyze your webpage content to make it rank higher on the search results. Also, these people are the masters of meta descriptions. They know how to make the ChatGPT integration give them compact summaries of content with relevant keywords to attract more clicks. Plus, Google emphasizes topical authority. When you let an experienced SEO person work on this, they can use the AI tool to boost your site’s external and internal linking efforts.
Since content updating is essential and time-exhausting, a skilled SEO person would know to do this task faster with ChatGPT and other mediums. They can refine the language with the best keywords to make your content relevant and fresh – the most appreciated way to attract user footfall on the site and better search engine rankings. You can also depend on them to use the tool for search optimization through voice. In essence, trusted SEO stalwarts can give you high-quality content, better-optimized on-page elements, streamlined content creation methods, and everything that aids your site to rank high with handsome organic traffic.
ChatGPT’s SEO weaknesses from the eye of an SEO expert
As a startup, you can be conscious about your budget and cash flow. You may believe using this tool is easy after looking into AI's contributions in the SEO realm. You can decide to implement everything yourself or with junior talent. But it will be a risky terrain. While AI tools have huge potential, their content can lack accuracy, nuances, and context. These tools can also cause over-optimization due to the unnecessary or excessive use of keywords, increasing the risk of search engine penalties. AI-generated content demands keen editing and review. Then, you also require something other than the tool to take an intensive writing approach. The subject may need more depth. At the same time, plagiarism issues are there. The AI tool cannot carry the style and tone of human writing.
When you decide to use the tool yourself or assign an in-house resource (which will be an ongoing cost), you agree to proceed with all those risks. One wrong step can create a deep blow to all your SEO campaigns before your new business takes off. You can depend on ChatGPT or other AI platforms for support and enhancement. If you let an agency manage your work, you eliminate all AI-related risks by a massive degree.
The proper use of ChatGPT in SEO strategy
Whether it concerns keyword research and optimization or something else, trained SEO businesses will know the best methods. For instance, they can use the tool to obtain seed keywords relevant to your niche. The experts will examine the list for suitable keywords and phrases. You can expect them to even arrive at the best topics for your site ranking's needs. The agency will also have other SEO tools for competitor analysis and research to ensure proper content optimization.
A few insights
ChatGPT or any AI tool is a tiny part of the SEO game. It would help if you had a mix of all to make your online presence dominant. For instance, content production is one thing. An SEO expert can combine the power of analytics, link-building, and other tools. Many tools offer free versions. But they may not be as impactful as your need. However, SEO companies cater to various entities. SEO is their specialization. So, they will have the most preferred SEO weapons in their arsenal to give your business a 360-degree benefit. If you subscribe to them, your cost will be too high. At the same time, it may not make sense financially. Plus, every tool requires profound understanding and updated knowledge about them. With your primary focus being something else, it can take time to utilize them fully.
Your stakes are high because entrepreneurship can be a new experience for you. Taking added responsibility for yourself can be a mistake, especially when you can delegate it. Look for a well-known SEO expert in Singapore that deals with startups to reduce your mental burden and increase the chances of your official website’s success online. There will be a cost to it, but this will be nothing compared to the results you would expect.
