Want to multiply leads for your business? You are on the right page then! In this article, we will discuss the 8 best ways to generate qualified leads with content marketing that will help you to boost your sales.
Let’s begin then!
The success or failure of any business depends on the capability in generating quality leads. Doesn’t matter which kind of business you own, if your funnel is full of right and quality leads, success chances are certain.
But in today’s competitive world, this is hard for many businesses to achieve, and for some, it is like a dream. Most marketers find it challenging to have successful leads and to achieve the sales target. So, if you need to generate quality leads, you should have a proper strategy that helps you to convert prospects into your customers.
Several businesses fail because of the inability to grow leads and have potential clients. For example, a solar panel installer needs a regular flow of sales to survive in this growing market. But without having the quality solar lead, their company may face a downfall in no time. But with the right lead generation tactics, they can easily convert leads into consumers.
And if you are reading our blog, unfortunately, chances are you are experiencing a downfall on your sales graph. But luckily, we are here to save you. We have a good solution for you to generate qualified leads with content marketing.
Keep reading to know more about content marketing and the best ways to get leads through it!
Content Marketing: The Basics
One of the most effective ways to promote your business on the internet is content. If the content on your website is compelling enough, people find it enjoyable and love to be a part of your story.
Content marketing is a very simple concept that represents the way you display information in front of your audience. It can be in the form of blogs, infographics, articles, videos, etc. These forms of content when gathered can bring a high return on your investment.
However, marketers have come up with many kinds of strategies to use the content in the right direction. This is where content marketing comes into play for the businesses. It’s not only possible to generate qualified leads with content marketing, but also it is one of the preferred ways for many businesses.
The primary goal of maximum marketers is to run marketing campaigns for three main reasons:
● To enhance brand awareness.
● To boost overall sales.
● To have a good engagement rate.
And if you combine all three factors with an effective content marketing strategy, your brand will surely generate leads.
One more important thing to know here is the effectiveness of content marketing. It costs around 62% less than outbound marketing but creates three times more leads. So, if you follow the right execution strategy, you can do much more to handle your online business. But which tips should you follow to generate qualified leads with content marketing?
So, without further ado, let’s enhance your content marketing strategy!
How does content marketing help in generating qualified leads: Best Ways!
Make SMART Goals
The first thing that one should do in the content marketing plan (honestly in any plan) is to make goals. Ask two questions before jumping on to the plan:
● Why are you creating this content?
● What are you trying to achieve?
In any case, the answer is most probably to boost sales by generating quality leads. Make sure you have a good marketing objective to work on. And a SMART goal lets you achieve this easily. S.M.A.R.T. abbreviation stands for:
● Specific
● Measurable
● Achievable
● Relevant
● Time-bound
And one more thing to keep in mind, set your goal to enhance the rate of previously generated leads in some specific time, instead of setting the goal to generate leads. This will help you to track the progress you have done to reach your goal.
Deeply Research the Keywords
Content and SEO go hand in hand in any content marketing strategy. And keywords are the most crucial part to optimize your content as per SEO rules. The goals you set for lead generation will help you to focus on desired keywords.
If you want to go deep in getting more and more leads, take care of high-volume and low-volume keywords. High-volume keywords are very competitive, with those you might get the most leads but those won’t always be the correct leads you are looking for.
Wondering, then what you should follow in keyword research?
The simple solution to it is shifting your focus to long-tail keywords. Such keywords easily fulfill your search intent. Whenever your prospects will search for something specific, chances are very high that your content will kick in.
Long-tail keywords make this easily possible as they have low volume and low competition. They drive good traffic to your website as they are extremely high intent. That’s why deeply researching the keyword, especially long-tail keywords supports good optimization of your content.
Know About Your Target Audience
If anybody asks you for whom you are creating content?
The first answer that strikes is the desired audience. And here your audience is the target from whom you want to get leads.
So, the very first point after setting goals is to identify your target audience. But how can you do this effectively?
The simple solution to this is to closely look for your buyer personas.
The buyer persona is a kind of profile of your ideal customer and such profiles work as the best ways to get qualified leads with a content marketing strategy. These profiles also include demographics, psychographics, and behavior elements to make you sure about the content you are creating.
You can determine your buyer persona through some research work like Facebook Audience Insight, Find My Audience, Market Finder, etc.
Focus on Unique and High-Quality Content
You must have heard ‘Content is King’. So, if you want to make a good lead-generation marketing strategy, high-quality content is the priority.
Be sure to create content that answers the queries of the audience. And regular content editing is equally important to maintain the target audience base. Remember some points given below to create high-quality content:
●You should go for content formats for each stage of the buyer’s journey.
●Interactive content is the latest content format as it makes educated people funny and enjoyable.
● Try to publish good and unique content on industry-specific areas other than social media channels.
●Boring content can’t generate enough leads for you. Try to make engaging and visually attractive content.
● Keep a focus on content updates and upgrades.
Leads Magnets are Good for Quality Output
A specific kind of content asset that one creates to lure prospects and get them in is a lead magnet. Some of the great examples of lead magnets are e-books, webinars, research reports, etc.
You can offer these important lead sources in exchange for the contact details of your prospects. You can even create separate landing pages for each lead magnet where you can create a separate contact form to get the details.
Another way of using lead magnets is through Facebook Ads. If you display your content on Facebook, you know you can get the right leads at the right time.
Try to Promote Your Content
What is the use of unique and high-quality content if it stays within your reach only all the time?
If you do so, your hard work can go in vain. Try to promote your content as much as possible. You should know all the required strategies to promote the content as much as possible. You can run free or paid ad campaigns.
A paid promotion via social media or Google is the best and smallest way to catch your target audience. Buyer Personas are another option to let you understand your ideal prospects to create accurate ad targeting. And also, you can optimize your campaigns for quality outputs.
Optimize the Landing Pages
Creating and optimizing landing pages to boost conversions is one of the best ways to generate qualified leads in content marketing. Don’t just focus on making landing pages, instead focus on making better and optimized landing pages.
Having different landing pages for every lead magnet is the most suggestible way from your side to get the desired results. And these pages should have bold headlines, streamlined copy, etc. Some considerable points to have well-optimized landing pages:
● Pages should have clear and concise navigation.
● Headlines should be well managed.
● Focus on CTA (Call to action) buttons.
● Try to insert images in between the texts to give good visual effects.
Select the Correct Channels
Once you have ended up creating your marketing strategy, the very next step is to consider distribution channels. The correct channel selection may break or make your marketing strategy.
For example, if you know your target audience spends more time on Instagram than other social media platforms, then consider Instagram as the top priority channel for your strategy.
Selecting the right distribution channels is equally important as keeping the focus on keywords and the search intent of the content. Through this mode, you can easily reach your target user base. The best part is, you can reuse your content on various mediums for catching maximum distribution.
To Conclude
Content plays an important role in assisting you to get enough leads for all kinds of businesses. And the best part is, you can use it for the entire customer journey to educate them towards conversions.
The ways listed above may assist you in generating qualified leads with content marketing. And we have played our role to make you understand content marketing. Now it's upto you how will you use and implement such strategies to broaden your business.
Hope you find this blog informative!
