Many people underestimate the importance of a website because they are running their business even in the absence of a website. Some people can't have a website due to expensive web designers.
Are you avoiding a website because you can’t afford it?
Don’t worry because Squarespace is the right choice for you. If you are using Squarespace, you can design a website without spending a huge amount. It only takes a few steps to complete a website:
- Select a template from the list of Squarespace templates.
- Customize this template to design a personalized website.
- Make payment and publish your website.
At Lucrative Studio, we offer Squarespace web design services. With the help of a professional designer, it becomes easy to design a beautiful website. Plus, professionals can help you position your brand as a problem solver.
A website allows you to promote your products and services. You can become accessible and trustworthy for your customers. If you don’t have a website, you can’t tell your customers why you are special.
So, don’t miss this chance because Squarespace allows you to design a website without increasing expenses. Let’s explore the benefits of using Squarespace for your business.
Benefits of Using Squarespace for Businesses in 2023
Squarespace is a reliable platform for designing your website within your budget. By designing a website with Squarespace website builder, you can get the following benefits:
Beautiful and Customizable Templates
Squarespace offers a wide variety of visually stunning templates. Their professional designers pay attention to even minor details. So you will get a functional website with all features.
Apart from aesthetics, Squarespace stands out due to the functionality of each template. Unlike other website builders, Squarespace templates serve their purpose.
For example, you want to promote your fitness services. Pick a suitable template from the list of Premium Squarespace Templates. Each template has all the important pages, so it is enough to design a compelling website.
Customize Like a Pro
With Squarespace, you can modify a template like a professional designer. You can change different aspects of your website, like editing content, layouts, fonts, and colors. So, it is easy to create a tailored website that reflects your brand’s personality.
Squarespace supports advanced customization through custom CSS coding. It gives you more control of the design of your website. The Fluid Engine helps you move any element around in a template. In fact, the fluid engine is perfect for creatives to create a unique website.
Integrated eCommerce Capabilities
It is easy to design an eCommerce store with Squarespace. You will get plenty of eCommerce features to build and manage an eCommerce store. Squarespace allows you to:
- Manage inventory
- Process payments
- Track orders within the Squarespace platform
So it is easy for businesses to sell products and services online.
To get started, locate a commerce option in your Squarespace dashboard. You will find different features, including abandoned cart recovery and customer accounts.
Squarespace offers a basic commerce plan for a new store and an advanced commerce plan for bigger stores.
You can keep track of offline sales with the Squarespace eCommerce app. It allows you to manage your inventories and accept card payments.
Integrated SEO Tools
After designing a website with Squarespace, you should not worry about SEO. Squarespace offers built-in SEO tools to optimize your website for search engines. It is easy to use these tools to improve the visibility of your website in search engines and drive organic traffic. See how Squarespace helps you with SEO:
- You can see default SEO page titles and descriptions. Modify this content to improve the ranking of your website.
- Squarespace allows you to choose and hide a page from search engines.
- With Squarespace, you should not worry about your social image. You can control your appearance and content on social media.
- Squarespace websites come with a sitemap in .xml format. There is no need to create a sitemap manually.
- Automatic markup can improve the search engine indexing of your website.
- Squarespace manages static URLs that are easy to index by search engines.
If you want extra help with your website’s SEO, Lucrative Studio will help you find an SEO expert.
Email Marketing to Run Campaigns
Squarespace understands the importance of email marketing. You can use emails to announce a sale, discount or a new post. With advanced tools, you can automate your email marketing efforts.
For email marketing, you can integrate MailChimp or use all-in-one Email Campaigns. So you can stay in touch with website visitors. Pay a small fee to get a built-in email marketing feature from Squarespace. With pre-made themes, it will be easy for you to send engaging emails.
Social Media Integration to Engage Customers
Squarespace allows website integration with social media channels. You can add over 20 social platforms to your website, such as Twitter, Instagram, YouTube, and Facebook.
Moreover, it lets you import content directly from social media and add your Instagram feed. You can display your products on other social platforms for direct purchase.
Squarespace makes it easy to host and share your podcast on popular sites like Google Podcasts, Apple, and Spotify.
Mobile Responsive Website Design
Squarespace offers responsive templates to ensure your website adjusts to different screen sizes.
It is crucial to engage mobile users with your products and services. Nowadays, you can’t improve your outreach without a mobile responsive website.
With a responsive design, you can provide a seamless user experience on desktops, smartphones, and tablets. This feature helps you reach and engage with mobile users.
Blog Management Tools
Squarespace offers many blogging features to make it easy to manage a blog. In fact, Squarespace is the best host for blogs that feature many images. Its amazing blogging features include:
- Blog Excerpts
- Summary Block
- Categories and Tags
- Meta Descriptions
- SEO Management
- Categories and tag
You can schedule posts, add images, and add categories, tags, and videos. There is no need to manage your blog on another website. It is easy to control everything in the backend of your website.
Third-party Extensions and Add-ons
You can increase the efficiency of your website by installing Squarespace extensions. Squarespace offers finance, shipping, marketing, sales and inventory and product management extensions.
With Squarespace extensions, you can do the followings:
- Send and accept customer reviews
- Keep track of orders
- Manage your inventory systems
- Improve your drop-shipping business
- Make accounting easy
- Keep track of shipping
You will find free and paid apps like TaxJar, ShipStation, Quickbooks, etc. There are many options to give a boost to your website.
Reliable Hosting and Security
Squarespace provides reliable hosting for your website. It ensures the fastest loading speed for your website. It takes care of website security, including regular backups and SSL encryption. Plus, it will remain accessible to visitors.
With Squarespace, you should not worry about hacking attempts and malware attacks. Now, you can focus on your business without thinking about security issues and technical infrastructure.
Built-in Analytics Tools
Do you want valuable insights into your website’s performance? Squarespace makes it easy with built-in analytics tools. With these tools, you can track:
- Traffic sources
- Visitor behavior
- Conversion rates
Use these analytics if you want to understand your audience. This information is necessary to make informed decisions. Moreover, it proves helpful in optimizing your marketing strategies.
User-friendly CMS (Content Management System)
With Squarespace CMS, you can manage an informative website or blog. You can post content without any coding.
Indeed, Squarespace allows you to control your content, image galleries, and more. So it will be easy to manage an updated website with informative content.
Ongoing Support and Resources
Squarespace is available to answer your queries. They offer support through email or live chat. Contact their support team if you need technical assistance.
Moreover, Squarespace offers help guides, tutorials, and a community for its users. So you should not worry about problems and technical errors. Squarespace will not leave you stranded.
Get Custom Domain for Your Website
If you are building a website with Squarespace, you should not worry about the domain. You will get a domain from Squarespace for free with an annual website plan. It is free for its first year. Though, you can transfer your existing domain to Squarespace.
Final Words
Overall, Squarespace is a great choice for businesses to design a compelling website. It is famous due to the following features:
- Exceptional design aesthetics
- User-friendly interface
- Integrated features
- Mobile responsiveness
- Reliable customer support
If you are using Squarespace website builder, it is easy to create a visually stunning website. With your website, you will get the freedom to display your products and services.
It is time to grab this opportunity and elevate your online presence. Take action today and try Squarespace for your business. You can design an engaging website with its intuitive interface and customizable templates. It will reflect your unique vision and captivate your audience.
Squarespace is good for creative professionals or entrepreneurs. You will get the tools and expert guidance to manage an online presence.
