Trying to get your tech brand out there to your target demographic? Well, did you know that around three-fourths of marketers believe that social media marketing has been at least somewhat effective for their business? However, you will need a strong social media strategy that goes beyond posting random updates on your social media platforms and hoping for the best. After all, you need to make sure your brand pops out and gets your audience’s attention, especially with the amount of content out there.
To get you started, this article offers some useful tips to help you create a successful social media content strategy to improve your tech PR efforts:
Understanding and identifying your target audience
The first thing you should know is to understand your target audience. Know them inside out—from what they like, what problems they may have, and what they regularly look for when browsing social media or the web. This way, you can make content that is specifically tailored to the type of person they are in their everyday lives, making it easier to catch their attention in the sea of content.
Let’s look at an example. You are a tech PR professional trying to identify the gap in the market of entrepreneurs so you can better promote your product. So, you can start with market research to find out some of the common pain points of this demographic, especially when it comes to their day-to-day business management. Through this market research, you might find out that entrepreneurs are having trouble with time management or productivity. Perhaps they are trying to streamline and automate their core operations. You might even find out that entrepreneurs are generally interested in technology and business growth. This step also helps you understand the kind of language and terminology you should use when promoting your product so as not to compromise your audience’s understanding and engagement.
After you are done with the market research, you can now create content that can better empathise with your target audience. This can include things like blog or social media posts that covers tips on time management and productivity. By directly addressing their concerns and interests, you have a higher chance of capturing their interest as well as maintaining their engagement.
Creating a content calendar
So not only have you understood your target audience, you also have the content in mind for your social media strategy. This is where a content calendar now comes to play. You can use a content calendar to keep your content and timelines organised, as well as keep track of the types of content you regularly make compared to others. This way, you will know when to mix up your content when needed so you can promote your brand or products in unique different ways each time.
You can design your content calendar to look something like this:
- A video tutorial that shows the steps to use and fully benefit from your product
- Eye-catching images of the latest tech and trends and how your product stands out
Measure content performance
You have created your content. You made sure that they added value to your audience. Now, it’s important to make sure that your content is consistently performing. This can be done with social media analytics tools such as Hootsuite, Buffer, or Sprout Social, which can keep an eye on metrics such as engagement rate, reach, and impressions. By consistently measuring your posts’ performance, you can gain insights on which to prioritise and what to experiment with.
Keep up with the industry trends
One tip that may be overlooked by many brands is keeping up with the latest industry trends. After all, technology is always changing day by day, so you need to make sure that you are always ahead of the curve to be perceived as a thought leader.
On top of that, weaving industry news and updates into your overall content strategy not only keeps your audience updated along with you but also presents yourself as a person who is up-to-date with the current issues and developments of the industry. This increases your credibility, making your audience more likely to trust whatever message or information you wish to convey through your brand or products.
Not only that, if you consistently know what is going on in the industry, you can anticipate changes that may affect your business and adjust accordingly. You will be among the first to be in the know about emerging technology, like generative AI, for instance, allowing you to strategise on incorporating that into your content. This helps your brand to stay relevant in the constantly evolving market and stay fresh in your audience’s minds.
Some of the ways you can keep yourself updated with the industry trends include reading publications, attending conferences or events, or even following relevant influencers in your current field or fields of your interest.
In a nutshell, by incorporating these tips and tricks into your social media content, you will be well on your way to creating the best tech PR strategy for your brand.
