An SEO report is drawn up by an SEO consultant after having carried out an audit of your website.
The SEO audit is an important step in evaluating the performance of your site itself and against the competition. The audit and therefore the report bears 3 fundamental points. At the end of the audit, you are able to address the right SEO strategies to improve the visibility of your site.
The SEO report of the technical aspects of the site
The first axis addressed is the SEO audit of the technical aspect of the site.
To do this, the consultant uses powerful SEO tools such as SEMrush or Screaming Frog SEO. The first allows you to start the technical audit and part of the competitive audit, the evaluation of the competition and the quality of the backlinks.
The second is entirely focused on the technical aspects of SEO. It allows you to check markup and crawl the various content indexes. The technical audit is based on several criteria that make your site a quality reference in a particular sector of activity. The analysis of the technical aspects focuses on:
• Title tag: h1, h2, h3
• Those called "meta-data": meta-title and meta-description
• Image alt tag
• The canonical tag
• HTTPS or HTTP
• The length and quality of URLs
• The validity of redirects
• The presence of 404 errors
• Causes of slow page loads
In short, these indicators make it possible to evaluate the performance of your site. They indicate whether the navigation is fluid, pleasant and fast and whether it has structured and marked up content for better readability.
The SEO audit of keywords, SEO and competitors
The visibility of a site is entirely based on the quality of SEO for Psychologists, largely based on keywords. However, it is always necessary to carry out an analysis in relation to the competition to better position yourself on the search engines.
It's about using the right keywords related to your field of activity, relevant keywords that are intelligently integrated into the content. This part of the SEO audit concerns the indexing of pages on one or more given keywords and their performance compared to those of competitors.
SEO tools are dedicated specifically for this part of the audit, such as Google Search Console. It allows to evaluate the relevance and performance of a keyword at a given time.
The study relates to the indexing of each page of the site in relation to a given keyword. A so-called high-performance keyword is not just a keyword that brings traffic to the site. It is possible that the keyword generates a lot of visits, but that these are not well channeled and Internet users fall on pages without interest in terms of SEO.
Hence the high bounce rate on the sites. It is also possible that a keyword increases the number of traffics, but does not reach the ideal targets. Therefore, visitors will never convert into customers. A high-performance keyword is then a keyword indexed on an adequate page that generates leads and has great business interest.
To define the pages and/or content to be indexed on search engines on such and such a keyword, you must use structuring elements such as robots.txt and sitemap.xml.
The robot.txt
The robots.txt is a file that is at the root of your website. Once the audit has been carried out on the poorly referenced and drowned pages, the pages without interest which do not need to be referenced and the pages which are not indexed at all, you can use this master file to restructure your site and tell Google (or rather the crawlers) which pages to index and which not.
The sitemap.xml
The sitemap.xml is also a file generated by your CMS. It helps to list all your pages, posts and edits by date. Thus, it is a great help to Google crawlers to speed up their indexing work.
With the same tools, you can analyze the keywords on which the pages of your competitor sites are indexed and referenced. This technique helps to visualize your position compared to that of competitors and adjust the density of your SEO work accordingly.
SEO audit of content and user experience or UX
The final part of the SEO service is to assess the performance of a site's content and user experience.
Content SEO audit
A site obtains a correct referencing when the shared contents meet not only the requirements of Google's algorithms, but also the requests of Internet users. SEO nowadays focuses more on the expectation of the customer rather than the rules of search engines. When you perform an SEO audit, you get a detailed report on the quality of your content.
The report is based on the semantic organization of your content or the cluster topics. Therefore, the consultant analyzes your semantic field, the use of keywords and key expressions. This then goes through the internal mesh, the organization of the links between the pillar pages of your site. It checks the depth of the tree structure and the rate of duplicate content.
At the same time, you have to check the themes that generate traffic and the keywords used by competitors to define your own strategies.
User experience or UX audit
A site has a good SEO when it offers a better user experience. Your site automatically increases in visibility and gains notoriety when it attracts Internet users and manages to convert them into customers. To achieve this, the SEO report tells you the improvements to start on your UX. You must set up a site with better readability and navigability, otherwise Internet users will leave immediately. To do this, it is necessary to take care of: site
The goal is for Internet users to be able to navigate intuitively on your site on both PC and mobile, find useful and convincing content and naturally move from the status of visitor to that of subscriber or buyer.
Would you like to receive your personalized SEO report? Order your pre-audit today for only €99 excl. tax and receive your report in the following days
