Brand communication has changed over the years due to the emergence of social media platforms which enable these companies to reach their target audience directly and market their products effectively. Instagram stands out among them because it allows businesses to promote their products and services using pictures, reels, and stories as well as its inbuilt feature known as Instagram Shop.
Are you also building a brand and looking for ways to utilize Instagram shop? You have come to the right place. In this blog, we will tell you everything about how to sell on Instagram shop to boost your sales and brand's growth.
What is an Instagram Shop?
Instagram Shop is a feature on Instagram that enables businesses to exhibit and sell their goods to users. This turns one’s Instagram account into an online shop where prospective clients can go through a catalog as well as see product information.
Customers can place their orders right there on the brand's account without stepping out of the app. Such seamless shopping not only makes things easier for users but also increases conversion rates because it reduces obstacles faced during purchasing processes
4 Easy Steps on How to Sell on Instagram Shop
Let’s break down the essential steps to successfully sell on Instagram Shop:
Switch to a Business Account
Personal accounts don't have access to Instagram Shop features. Switching to a business or creator account unlocks numerous opportunities for tools, including analytics, insights, and the ability to run ads.
To switch to a business account on Instagram, you can do the following:
- Go to your profile and tap the menu in the top right corner
- Select Settings and Privacy, then Account Type and tools, and then Switch to Professional account
- Choose a category that best describes your business, then select Business
- Add your contact details, including a legitimate business email and call information
- Tap Next
Connect to Instagram/ Facebook Commerce Manager
Connect your Instagram Shop to your Facebook Page and product catalog (via Facebook Business Manager or directly on Instagram). Ensure your product descriptions are informative and include relevant keywords to improve discoverability.
Do Product Tagging
A key element within Instagram Shop includes product tagging. You can add product tags to your posts and stories so that they enable users to click on a certain item for further details and buy it directly. Have precise and regularly updated product tags to achieve fluid shopping experience. It will also help you get free instagram likes on your IG posts.
Instagram Shopping Ads
Utilize Instagram’s advertising platform to create targeted Shopping Ads. Run these ads in your followers' feeds and stories, featuring your products with a "Shop Now" call-to-action button. Customize your ads based on demographics, interests, and behavior to reach your target audience effectively.
4 Effective Ways to Sell on Instagram Shop
To effectively utilize Instagram Shop, consider these four primary methods:
Instagram Posts & Reels
Instagram posts and reels are the most common type of content on the platform that a business account can utilize to showcase its products and services. Make catchy Instagram posts & Reels that clearly reflect what are you offering to your customers. This will also help you gain more reel views on your IG account. To improve your views, you can also buy instagram reel views from a genuine growth service provider as it will make your brand look trustworthy.
Instagram Stories
Real-time communication with followers on Instagram Stories is indeed a thrilling experience. To showcase the newest products, utilize product stickers, run polls for interest in upcoming items, or hold Q&As that give your audience behind-the-scenes insights and create strong links with your brand.
Instagram Live
Live streaming on Instagram offers real-time interaction with your audience. Organize product launches, Q&As, or demonstrations so you showcase your merchandise in motion. The audience can share their thoughts and inquiries while the event is running, bringing about a sense of togetherness and involvement. Utilize shopping features during live sessions to drive immediate sales.
IGTV(Instagram TV)
IGTV offers an opportunity for longer video content, making it suitable for detailed product demonstrations, tutorials, or customer testimonials. Make engaging videos that include product promotions without being too obvious while providing insights, entertaining, and inspiring your audiences.
5 Bonus Tips to Increase Your Sales on Instagram Shop
Now that you've got your shop up and running, here are some extra pointers to turn those followers into paying customers:
Post Consistently
The Instagram algorithm prioritizes profiles with consistent posting. For your profile to be seen by maximum users it should follow consistent posting on times when your potential customers are likely to be more active.
Run Promotions and Offers
Who doesn't love a good deal? Run limited-time discounts, offer free shipping on orders above a certain amount, or create exclusive bundles to increase your sales.
Engage with Your Audience
Social media is all about interaction. Respond to comments, answer questions promptly, and run contests or giveaways to boost engagement.
Leverage User-Generated Content
Let your happy customers do the talking! Share photos and videos of people using your products. This builds trust and authenticity and shows potential customers how your products look and feel in real life.
Dive into the data
Analyze your shop insights to understand what resonates with your audience. Track which posts and stories generate the most sales and adapt your strategy accordingly.
Conclusion
When it comes to selling on Instagram, it's just not about selling products, instead, it is creating a great brand story, starting conversations, and providing a great shopping experience. You can utilize Instagram shop and make your business relatable to your target customers by taking advantage of all the possible tools offered by Instagram such as feed posts, stories, and live streaming.
Being authentic is key, always check your performance metrics and adjust your strategy accordingly based on the insights received. By following these tips you can drive good sales while building customer loyalty on Instagram.
