You may be tired of the cliched longreads that tout Reels as a must-have for Instagram success. There’s no doubt that the format is gaining momentum. But if you want to ensure consistently high views and, more importantly, steadily growing engagement, your best bet is to spend equal amounts of time improving existing formats and being among those trying new ones.
In this article, we’ll cover the latest features the platform has rolled out.
Discover How to Customize Your Content With IG Updates
Since it is hard not to notice what entered the marketing tool kit more than a year ago, no news about delayed posting or hype Threads will be provided. An avalanche of those changes that have occurred literally in the last few months is our main focus this time.
So, let's start with the most unobvious, but key innovation:
Expanded carousel: It may not be a wow factor at the start. However, since multiple posts provide 25% of the total reach, the ability to publish up to 20 posts at a time is a huge potential for gaining authority with Instagram algorithms. Mix photos and videos, overlay music and enhance images with text and stickers to stand out and encourage the user to scroll to the end. The letter is pivotal to getting into the internal stats on the platform, so leave cliffhangers every two or three slides or create a compelling narrative.
Reels and Stories reinforcements: Let's put it this way, we promised that we would not chant that your account needs Stories and Reels to grow. However, it does pay off if you know how to create truly engaging visuals. The raw footage approach isn’t the most effective unless it’s cats or kids. Bring into play new fonts, animations and effects to change the usual picture. As in the case of posts and carousels, by attaching audio you will get displayed on an additional page, which automatically ensures supplementary traffic. Work on the covers to grab user attention from the first frame to start with a nice hook.
Meta AI Tip: The software creates images based on your description or “edits your photos, such as removing or adding an object,” making it a good alternative to CapCut and similar apps. The developers have also added advanced features, such as Meta AI translation to lip-sync your Reels in different languages or view information on demand. Plus, you can upload your content and get some recommendations on how to improve it according to the platform’s new ranking policy. The most expert opinion, right?
Business Account Insights: While AI suggests improving specific media, the new best practices feature is a game changer for adjusting your current content plan to meet audience demand. Toggle between tabs in the drop-down menu, such as Creation, Engagement, Monetization, etc., to drill down into each point.
Sure thing, it’s a useful tool for content creators to help you find weak spots in your existing IG roadmap. However, don’t expect to cover all the ideas on how to make your content popular on the platform. There are no silver bullets for every situation.
On top of that, no analytics can spot trends at the start.
Don’t waste time getting started. Reap the benefits by tracking audience preferences in real time.
Reveal the Benefits of the Profile Tracker for an Advanced Content Creation
The Profile Tracker b Inflact is a multifunctional service for deep IG analytics that allows keeping up with both your profile and any public account if needed. With such at hand, you are sure to stay aware of:
- Monthly engagement fluctuations and metrics for each individual publication.
- The most liked and commented content in all formats (Reels, Stories, Carousels, etc.).
- Changes in subscriber’s growth with exact numbers on following/unfollowing.
- Any new content uploads via instant notifications.
Unlike other similar services that only monitor performance, this Profile Tracker enables engaging with content on your terms.
- Download useful media files to avoid losing them after archiving or deleting.
- View all saved posts in the calendar to keep track of your posting volumes.
- View any profile anonymously to maintain privacy.
- Ensure that you have unhindered access to stories after the 24-hour limit has expired.
The service is a go-to for making sure your account remains ahead of the curve whatever changes the platform meets. Track several big accounts in your niche to increase your chances to hunt for fresh ideas before they are too mainstream.
Conclusion
Since Instagram is an ever-evolving social network, your approaches to content creation are unlikely to be sufficient. But that’s the point. Once you’ve perfected the way you pitch ideas for one format, immediately check what else can be improved. Look to AI capabilities or in-app suggestions, get inspired by competitors, or simply come up with an out-of-the-box idea yourself.
