Instagram Stories have become a game-changer for many businesses today, as the feature helps them connect with their audience quickly and more effectively. With Stories, you can build brand awareness, authenticity, and relationships, and gain more engagement.
Every business owner should take advantage of this feature and seek ways to ensure it benefits them. It’s also important to stand out, as over 500 million active users use Instagram Stories daily. By understanding how to use Instagram Stories for business, you can boost your visibility and drive real growth, and this article explores ways to do that and gain more views.
9 Proven Tips to Boost Business Growth Using Instagram Stories
The following tips will guide you on how to use Instagram Stories for Business growth:
1. Buy Instagram Story Views
While gaining more story’s visibility and engagement can sometimes be challenging for a business owner on Instagram, you can save time and effort in building from scratch by purchasing Instagram Story Views. This gives you an initial boost and increases your social proof, ensuring you can reach a wider audience within a shorter period, resulting in even more organic engagement.
As beneficial as this is, it is equally important to buy Instagram Story views from reputable platforms where you are guaranteed the best results, and this is where GetAFollower comes in. As a trusted provider, they deliver authentic Story views from real, active accounts, helping more people discover your page and boosting your story’s engagement. The more views you get from this purchase, the higher your chances of driving business growth and reaching a wider audience.
2. Share Customer Reviews in Stories
Most people today will appreciate direct feedback from customers who have benefitted the most from your business, as it convinces them to trust your brand. This increased credibility means they value your brand even more, which can boost your follower count, ultimately getting you more engagements.
This however requires a strategic and creative approach for maximum impact. In designing your Story format for reviews, highlight the value of your products or services and encourage more user-generated content. Also, make the design visually appealing using eye-catching layouts, brand colors, and text overlays. The more appealing it is, the more you convince your audience of what you offer, increase your views, and gain new customers.
3. Engage with Polls
One of the interactive and fun features available on Instagram Stories is Polls, which encourage users to share their opinions and feel involved in your brand. Using this feature automatically tells your audience that you value their input, making them look forward to viewing and engaging more of your Stories.
To get the best results, create poll questions that are especially relevant to your business or industry. For example, you can ask a clear and easy-to-answer question or use quiz stickers to generate multiple options rather than the default two options. You can also ask their opinions on industry trends to make them feel valued, encouraging more views in the long run.
4. Host Q&A Sessions in Your Stories
A quicker way to build connections with your audience and showcase your expertise is to host Q&A sessions on Stories. This encourages participation from your audience easily, increasing your engagement rate. By inviting your followers to ask questions, you create an opportunity to engage and educate.
It also gives you insights into their thoughts and the content they’d love to see on your page. Collect questions using the question sticker feature on Stories, then you can create a Story series to answer each. Promoting Q&A sessions in advance also helps build excitement and gives followers time to think of questions, further increasing your view count.
5. Promote Your Latest Instagram Post
Instagram Stories can effectively drive traffic to your main feed posts, and all you have to do is share the post directly to your Story. Many users miss out on feed posts, probably due to their algorithm or not being actively online when it was posted. However, by sharing it on your Story, you draw their attention to it, boosting engagement across your account.
Create visually appealing and engaging Story content to encourage viewers to click through to the main post. You can do this by using colors and text overlays or adding stickers and gifs to draw their attention to where to click. Also, if you encounter issues and wonder ‘Why Isn’t My Story Uploading?’, you can troubleshoot the app by checking for updates or clearing the cache, ensuring nothing hinders followers from consistently engaging with your new posts.
6. Stay Consistent
To gain more views for your Instagram Stories, you need to be consistent, as regular updates on your page keep your brand constantly visible and top-of-mind. The more content you post on your story as a business, the more your audience considers your page valuable and looks forward to viewing more content.
You can create a content calendar specifically for Stories, to determine how best to plan your content. This ensures you never run out of valuable content ideas, as you balance different content types to attract your audience, including behind-the-scenes looks, promotional content, and customer-focused stories.
7. Leverage Story Highlights
Instagram allows you to keep your Stories longer on your page with the highlights feature, making it easy for followers to navigate your content. You can benefit greatly from this by organizing your Stories into specific highlights and labeling them. This means that the number of views you eventually get on your Stories won’t be limited to the fixed 24-hour timeline.
Practical tips to help with this include designing attractive highlight covers to blend in with your brand image and IG profile. This may include tags such as Reviews, Products, Tips, Discounts, and Blog Excerpts. You can also consider using the “Add a Link to your Story” feature to direct viewers to check for more resources on your website.
8. Run a Giveaway
One popular and effective marketing strategy in recent times is giveaways. As more users look forward to winning a prize from your page, especially if already announced earlier, chances are that they will constantly view your stories to stand a chance of winning.
You can get creative with your giveaway content, like asking interested participants to watch Stories, answer a question, or share a Story mentioning your brand. If you set an enticing reward, more people will be eager to participate, increasing the interaction level on your Stories and subsequently getting more users to know your brand.
9. Get Excited for Unboxings!
There’s an element of excitement and authenticity around unboxing your products that users love to see. Whether it’s a product from your brand or a different brand, create good content as you unbox and share it on your Story. This makes your audience see the products and your expression in real-time, encouraging them to view more of your Stories for such content and interact even better.
While creating an unboxing video, use high-quality visuals and highlight key product features. You can also use text overlays and add commentaries to keep viewers highly interested. In addition to getting users equally excited as you, this can make your products and page more appealing, helping you reach a wider audience.
Conclusion
If you’re wondering how to use Instagram Stories for businesses, we have put together some of the best tips to help you get started. By implementing the strategies shared in this article and staying consistent, you can maximize the impact of your Stories and reach broader audiences. You can also experiment with each and determine which method works best for your brand, to encourage more business growth.
