These days the business world has become more competitive than ever with a million different products all vying for attention in the busy digital marketplace. In this overcrowded landscape your brand needs to tell a really compelling story if it wants to rise above the general noise. There are a lot of ways to do this, but there is one channel that always gets more positive attention than any other- video!
It has become essential to have a video component in any successful online marketing campaign to help bring a brand's story to life. Recognising video's tremendous reach and power, creative companies in Thailand have strived to place themselves at the forefront of commercial video production and can provide world-class service to entrepreneurs who want to take full advantage of the medium! Video is incredibly useful for competitive content strategy because it's short and memorable, customers readily engage with video which greatly increases the chance they will purchase your brand.
Digital video marketing offers a number of advantages for businesses that want to increase their visibility, attract customers, and make more sales. The following are some of the benefits video marketing can bring to your digital marketing campaigns!
Increased Revenue -
Drive sales up by using video marketing techniques to create highly persuasive product videos that can help attract and inform potential customers. The production of high-quality content that will resonate with viewers helps businesses increase their revenue by promoting targeted ads designed to increase brand awareness and build engagement.
Influence Buyer Behaviour -
Today's consumers have come to rely on visuals when they are deciding what products or services they are going to buy. Studies show that people are more likely to remember information that has been presented to them in a video than if it was placed before them in text or static image format. Videos can be used to demonstrate how your product or service works before the customer commits to purchasing and being able to make an informed decision has a very positive influence on potential buyers.
Customers Enjoy Video-
Online businesses can take advantage of the power of video marketing to provide their customers with the content they enjoy watching, such as informative tutorials, corporate videos that highlight a brand's unique history and its company culture, or testimonials made by other customers that vouch for the product's value. Take a moment to think about how you approach buying products in your own day-to-day life. If you are like most people, you want to do some research first so you can make an informed decision before choosing to make that purchase and hitting the checkout button on the digital shopping cart. The chances are high that video helped you to make that decision.
Increases Web Traffic -
By using keywords related to your product's industry in the content you can help optimise videos to take advantage of search engine algorithms that will drive organic traffic to your site from search engines such as Google, YouTube, and social media platforms like TikTok, Facebook, and LinkedIn, where millions of people across the globe are actively searching for relevant content of interest to them, and going digital shopping twenty-four hours a day!
Gain Backlinks -
If you can share your videos on other websites, it becomes a very effective way to build backlinks that boost your search engine optimisation (SEO) rankings in the search engine results pages (SERPS). This will mean that your website will appear in search engine results pages in a higher position which will drive more traffic to your website, and the more people who visit, the more potential digital sales opportunities you will create!
Grab Attention -
By embedding engaging visuals and audio cues in your videos you can easily grab the attention of viewers who would be unlikely to read long blocks of straight text. Adding calls-to-action (CTAs) like "Buy now before supplies run out!" throughout your video at strategic points will encourage your viewers to take those specific actions. This can work for many goals, such as getting viewers to sign up for your product newsletter or to download an informative eBook from directly within the video.
Video Emails -
If you add video emails to your online marketing campaigns you can greatly improve clickthrough and engagement rates. Seeing an evocative and eye-catching video thumbnail attached to an engaging email that has an exciting promo video can make a big difference when it comes to standing out in a busy inbox!
People Like To Share -
People really enjoy watching interesting or comedic videos, and they like to share them with their online friends. By producing and showing a video that is fun and worth sharing it will increase the chances of viewers not just watching the whole thing through to the end but also passing it along to share with their networks.
You must have a video marketing component in any successful online marketing strategy. Video tells your brand's story and attracts customers, so on with the show!
